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Interbrand: Apple is the most valuable brand, Amazon position of 2nd

by Mahfuz Anam
November 16, 2020 8:26 pm
in Business
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Most valuable brand 2020
Top 10 most valuable brand 2020 | Photo: FXSSI

According to the Interbrand list, Apple is the most valuable brand is now $322.9 billion. The 2nd position of Jeff Bezos’s Amazon brand value $200.6 billion.

Apple has retained the seat of the most valuable brand in Coronavirus. However, Amazon has surpassed everyone in terms of speed. In 2020, Amazon’s growth has been 60 percent. Then there is Microsoft.

Naturally, technology-based companies have come a long way at this time. Because people were under house arrest. Various technology-based companies have met the basic needs of home life, which has been a great relief.

International company Interbrand has recently published a list of the best and most valuable brands. According to the list, Apple tops Amazon has grown the most in terms of growth, at 60 percent.

Technology dominated companies dominate the top 10. And the exclusive dominance of the United States as a country. The exceptions are, of course, three. Such as Samsung of South Korea, Toyota of Japan and Mercedes Benz of Germany.

According to the Interband report, social media companies have done well during the Coronavirus era. For example, Instagram is ranked 19th in the top 100 brands, while YouTube is now ranked 30th and Zoom 100th.

Working in the Coronavirus pandemic time home office or at home has multiplied the zoom business. For example, the market capitalization of Zoom has increased by 389 percent and the revenue has increased by 270 percent.

Let’s see who is in the top 10 after Apple and Amazon. Microsoft is in third place with $166 billion and their growth has been 53 percent in the last 12 months.

Google is now worth 156.4 billion. And in 12 months, Google’s growth is negative, 1 percent. The next 6 companies are far behind. Samsung’s worth is at $62.2 billion, Coca-Cola at $56.8 billion, Toyota at $51 billion, Mercedes-Benz at $49.2 billion, ninth-ranked McDonald’s at $42.8 billion and Disney at $40.8 billion.

Now let’s see which company’s growth is higher in the last 12 months. As mentioned earlier, the highest growth in terms of growth is in the Amazon, 60 percent. It is followed by Microsoft, 53 percent.

Listening company Spotify grew 52 percent, Netflix grew 41 percent, PayPal grew 41 percent, Adobe and Apple grew 38 percent, US software company Salesforce.com grew 34 percent, and Japan’s Electronic grew 31 percent. And MasterCard has grown, 17 percent.

Tesla, a US manufacturer of clean energy and electronic cars, has entered the list of the best brands after a long time. In the last 12 months, their market capitalization has increased by 769 percent and their income has increased by 10 percent in the last 6 months.

Tesla is currently planning to produce future vehicle cyberattacks and driverless robotics. Another company has just entered the top brand — Scottish whiskey company Johnny Walker. Although sales declined slightly during the Covid-19, it was not a problem to become a top brand.

Tags: AmazonAppleBusiness

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